Here at FORUM, we understand the importance of brand loyalty.  We want our members to remain loyal lifetime customers of the credit union.  But, we’re talking about saving money here, and store brands and generics can definitely do that.

Food Items
Store brand food items, also known as private label, are usually just as good as brand name items (sometimes they are actually produced by the brand name company with a store label on them).  Of course, tell that to my 3 year old daughter when it comes to a certain type of macaroni and cheese.  This really comes down to taste, and usually there are no differences in canned items, condiments, and dairy products.  So, if you decide you can’t live without a certain type of potato chip or soda, then don’t, but experiment with other items that don’t matter as much.

Cleaning Products
Ok, I have to admit that I tried an off brand window cleaner once, and streaks were everywhere, but when it comes to dish soap, the store brand works and smells just as good to me.  Again, it’s about experimenting.  I know it’s hard to get away from a product if your mom and/or grandmother used it because of sentimental reasons, but they would be surprised at the quality of store brand products made today and proud of you for saving money.

Generic Drugs
Make sure to ask your doctor to indicate that a generic version of the prescription is ok.  This can save you a lot of money.  Also, be sure to check the labels on over the counter drugs as well.  Store brand drugs are held to the same standards and regulations as brand names, and the active ingredients are identical.  Just like food items, the drugs may even be produced by the same brand name company, just packaged differently.  If you have concerns about whether it’s ok to use store brands and/or generic drugs, ask your doctor.